CHALLENGES OF THE PUBLIC RELATIONS PRACTITIONER IN GOVERNMENT (P.8)

CHALLENGES OF THE PUBLIC RELATIONS PRACTITIONER IN GOVERNMENT

Some of the differences noted above are some things not the total making of the Public relations practitioner. Often government public relations officers face serious constraints such as:

1.   Underestimation of the value of Public Relations by organization;

2.   Bureaucracy results in delayed decision;

3.   Envy among colleague;

4.   Lack of trust by government functionaries regarding them as press agents;

5.   Lack of trust by the media;

6.   Political pressure;

7.   Lack of adequate training