OBJECTIVES OF INTERNAL COMMUNICATION (P.1,7,11,14)

OBJECTIVES OF INTERNAL COMMUNICATION

Internal relations involves developing effective connection between the different units across the organization; encouraging cooperation, empowerment and teamwork; exploiting synergies with the external publics’ systems of relations; enhancing performance – individual and global as well as improving the quality of all decision-making and execution processes.

There is thinking in some quarters that the fundamental purpose of employee public relations, from the point of view of management in a profit oriented environment, is primarily to reduce costs by improving worker productivity. This may be accomplished by:

Improving worker morale;

Making it easier for management to organize production effectively;

Making the company a better place to work, and thereby more attractive to more productive employees;

Reducing employee absenteeism;

Helping to reduce the possibility of unionization;

Lessening the possibility of a strike.

Another aim of employee communication is persuasion i.e. to make employees empathize with the company; employees attention is to be focused on material and psychological benefits they derive from the company.